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The Full Story

About Us

Go Hard For God Daily (GHFGD) is a brand that desires to glorify Yahweh with creative gifts and display the lifestyle of a believer through apparel and media. GHFGD was launched in September of 2021 with an intention that is beyond just selling apparel. Our CEO and Founder Kirby Love is a follower of Christ, Influencer, Artist and Creative Director. His desire for expansion and ability to reach more people is the reason GHFGD became it's own brand after initially only being under Kirby's personal name and apparel.​ We are aware of the constant culture changes and wanted to also create spaces and opportunity to continue pushing the Gospel and influencing the world.

Our tagline is: It's a lifestyle.

This means that Go Hard For God Daily is not a saying, and our day to day life should reflect the life of Christ regardless of the place we are in our lives.

Our slogans are:

"Our apparel may be on you, but what's in you is more important." and "Display the life of a Believer."

This means that we are very appreciative of everyone who supports us by purchasing product that is produced through us. However, we desire that the Spirit of the Living God be in you and fuels your daily life.




Our mission is to reach, inspire and impact people from all walks of life with apparel and through media; to be the change and the light that God's people need in the Earth.


Our vision is to be a resource for communities and organizations. We have a strong desire to give back through funding and partnering with others to build and create atmospheres for many to experience the power of God in their lives. Our vision also includes providing job opportunities in the future for others to experience what God in business really looks like; where we will always put people over profits and create an environment that it's joyful to labor in.

Image by Joel Muniz
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